Find Purpose and Inspiration in everyday work
Why do you do what you do?
For small business owners, the grind can sometimes feel endless. The late nights, the early mornings, the problem-solving, and the firefighting—it’s easy to get so caught up in the day-to-day that we lose sight of the bigger picture.
Purpose and inspiration aren’t just “nice-to-haves”…they’re FUEL for your business.
When you tap into the deeper “why” behind your work and find inspiration in the little victories, you create momentum. You build something bigger than just a business; you build a life that feels meaningful, exciting, and worth every bit of effort.
Let’s take a step back and reconnect with that purpose and inspiration that brought you here in the first place.
Purpose: Your Business’s Guiding Star
Every great business has a clear purpose—a reason it exists beyond simply making money. Your purpose is the guiding star that keeps you on track when things get tough and motivates you to keep moving forward.
Think back to the moment you decided to start your business. Maybe it was because you wanted to:
Solve a problem you saw in your industry.
Create a better future for your family.
Serve your community in a meaningful way.
Whatever it was, that purpose is still there, even if it’s been buried under the weight of daily tasks. And when you reconnect with it, everything changes.
How to Reconnect with Your Purpose
Reflect on Your WHY
Take some time to reflect on why you started your business. Ask yourself:
What impact do I want to make?
Who am I serving, and how am I helping them?
What would success look like if money weren’t the only goal?
Talk to Your CUSTOMERS
Sometimes, the best way to remember your purpose is to hear directly from the people you’re helping. Reach out to your customers and ask how your product or service has made a difference in their lives. Their stories will remind you of the impact your business has and why it matters.Write Down Your MISSION
Put your mission into words and keep it visible. Whether it’s a note on your desk, a poster on your wall, or the screensaver on your laptop, let your purpose be a daily reminder of why you do what you do.
Inspiration: Finding Joy in the Everyday
Once you’ve reconnected with your purpose, the next step is to find inspiration in the work you do every day. Because let’s be honest, running a business isn’t always glamorous. Some days, it’s about spreadsheets, customer complaints, or tasks that feel repetitive.
But inspiration doesn’t have to come from grand, life-changing moments. Often, it’s found in the small victories and simple joys that remind you WHY your work matters. Celebrate the small stuff. Those small moments add up to grand impact and fulfillment.
Where to Find Inspiration in Your Business
Celebrate Small WINS
Don’t wait for the big milestones to celebrate. Every step forward is worth recognizing. Landed a new client? Celebrate. Improved a process? Celebrate. Received positive feedback? Celebrate. These moments of progress fuel your motivation and remind you that you’re moving in the right direction.Embrace Confidence in Your CRAFT
Whatever your business offers, take pride in doing it well. Whether you’re designing websites, running a bakery, or managing finances, there’s inspiration in the art of doing something with care and excellence.Connect with Your TEAM
If you have a team, find inspiration in their growth and commitment. Celebrate their contributions, invest in their development, and take pride in the culture you’re building together.Look Back to Move FORWARD
Take a moment to reflect on how far you’ve come. The challenges you’ve overcome, the lessons you’ve learned, and the growth you’ve achieved—these are all sources of inspiration to keep pushing forward.
Carving Out Time for Creativity
Now let’s talk about something that often gets pushed aside: creativity.
As business owners, we’re so focused on getting things done that we rarely leave room for creative thinking. But here’s the truth: creativity fuels innovation, problem-solving, and inspiration. It’s what helps you stay ahead of the competition and find fresh ways to delight your customers.
Why Creativity Matters
Creativity allows you to think outside the box, explore new ideas, and approach challenges with a fresh perspective. Whether it’s brainstorming marketing campaigns, improving your products, or refining your customer experience, creativity keeps your business dynamic and exciting.
How to Make Time for Creativity
Schedule Creative TIME
Block out time on your calendar specifically for creative thinking. Whether it’s an hour a week or 15 minutes a day, treat this time as sacred—just like you would a meeting with an important client.Step Away from the USUAL
Sometimes, creativity sparks when you step out of your usual environment. Go for a walk, visit a new place, or simply take a break from your screen. Fresh surroundings lead to fresh ideas.Brainstorm WITHOUT Boundaries
Give yourself permission to explore ideas without judgment. Set a timer for 10 minutes and jot down every idea that comes to mind, no matter how wild or impractical it seems. You’ll be surprised at the gems that surface when you let your mind roam freely.Collaborate with OTHERS
Creativity thrives in collaboration. Bring your team or peers into the mix and brainstorm together. Different perspectives can lead to innovative solutions and ideas you wouldn’t have thought of alone.
When you prioritize creativity, you bring a sense of play and possibility back into your work. And that’s where the magic happens.
PRO TIP: Keep a dry erase marker in your bathroom at home. While you are taking a shower or getting ready for the day, creative thoughts might pop in, and you can quickly write them on your mirror or glass door. Treat it like a whiteboard. It will allow the thought to be documented and you will not need to “try to remember it for later.” You can then photograph the notes with your phone, and transfer them into your journal or other brainstorm resource later. The key is to make a note when the idea is fresh in your mind.
Turning Purpose, Inspiration, and Creativity Into Momentum
When you’re fueled by purpose, inspired by your work, and energized by creativity, you’re unstoppable. You show up each day with a clear sense of why you’re doing what you do, and that clarity drives every decision and action.
Here’s How to Make It Happen:
Start Each Day with INTENTION
Before diving into your to-do list, take a few minutes to reconnect with your purpose. Set a clear intention for the day, whether it’s to serve your customers, improve your processes, or simply show up as your best self.Reflect and Recharge
Build time into your week to reflect on your wins, challenges, and lessons learned. Makes notes. This practice keeps you aligned with your purpose and opens the door for new inspiration.Inspire Through ACTION
Share your purpose and creativity with your team, your customers, and even your social media audience. Let them see the passion behind your business. It will inspire them and deepen their connection to what you do.
Building a Business with purpose
At the end of the day, your business isn’t just about transactions—it’s about transformation. It’s about making a difference, finding joy in the journey, and creating something that reflects who you are and what you stand for.
My challenge to you is this:
Reconnect with your purpose.
Find inspiration in the everyday.
Carve out time for creativity.
Let these forces drive everything you do.
Because, when you lead with purpose, embrace inspiration, and foster creativity, you’re not just building a business—you’re creating something meaningful, lasting, and truly remarkable.
And isn’t that what it’s all about? Let’s make this journey one to remember. You’ve got this! Go out there and BeeBold in your purpose!
Beebold NOW
“For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.”
- Jeremiah 29:11
“And we know that in all things God works for the good of those who love him, who have been called according to his purpose.”
- Romans 8:28
